Hyperlinking Continued

Jay Rosen, an academic from NYU, says that when newspapers first launched their online editions of newspapers, they invented a set of rules for themselves in that they didn’t hyperlink other sources or, in particular, the competition i.e. other papers etc.. The reasoning behind this was that the media outlets wanted you to believe that “we’re the best, we have all the information you will need and there is no need to leave the site. Rosen claims how this is, as he puts it, “anti-web”, as not linking goes against the whole point of the internet – mass communication between people and the sharing of information. He also goes on to say how it was actually the bloggers who first developed the use of the hyperlink, and that it took the media outlets a long time to learn “the ethic of the link”.

Here is the video of the talk given:


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