Hyperlinking and Online Journalism

When it come to Online Journalism it is important to understand the role of hyperlinking. An interesting topic we were given a link to on this was a manifesto on how hyperlinking can actively be used to improve Jounralism. 

Kim Elmose, the blog editor of Politiken.dk, and Lars K. Jensen, a project manager at Ekstrabladet.dk, launched a link manifesto to be adopted by news media online. It consisted of six laws:

First law: We link to the sources for the data we use in our journalistic products. If we have read, seen or heard important new information on an external site – for instance about companies, people or surveys – we will link to it.

Second law: We link directly and precisely to the information we use from external sites. In this way we provide proper service to our readers rather than just linking to the front page of the external site.

Third law: We are precise in our information about where a link leads to; about who has produced the information we link to and when. The readers should know where it takes them when they follow a link.

Fourth law: We recognise that an article consisting of precise links to information that represents different angles on an issue is a journalistic product.

Fifth law: We are open to inbound links to our own news sites because we want to be an integrated part of the web’s ecosystem

Sixth law: We aspire to making it easier to link directly to our articles.

I think that adopted into an established media organisation, these “laws” can really help to make online journalism more efficent and add another layer of depth.

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